Overview

As Influencer & Affiliate Marketing Lead at KICKS CREW, I owned and scaled the brand’s global creator and affiliate marketing engine with a dual focus on brand awareness and revenue growth. My mandate was to turn influencers into a predictable growth channel—balancing top-of-funnel reach with performance-driven partnerships.

Through strategic creator relationships, athlete partnerships, and a CPA-based affiliate model, I helped drive consistent visibility for the brand while building a measurable, revenue-generating creator ecosystem.

Approach

I built and executed a full-funnel influencer and affiliate strategy, scaling creator-led campaigns to 3M+ monthly impressions while maintaining $5–6 CPM efficiency across awareness initiatives. I led outreach, negotiations, contracts, onboarding, and creative approvals for a diverse mix of mega influencers, professional athletes, and performance-driven creators, ensuring all deliverables aligned with brand standards and campaign objectives.

In parallel, I launched and scaled a CPA-based affiliate program, onboarding high-performing creators and partners that generated $800K+ in GMV within 13 months, with 15–20% month-over-month growth. I expanded the affiliate portfolio beyond influencers to include content publishers, loyalty platforms, and coupon partners—negotiating performance-based terms that drove $40K in incremental revenue within three months. Ongoing performance analysis and optimization allowed me to continuously refine partner mix, creative formats, and payout structures to maximize both efficiency and scale.

Caius Tam 2026

Toronto